Complete Social Media Client Briefing

1. Client Information and Access

Company: *
Filled by: *
1. What’s the best email or emails to send important documents and updates? *
2. Can we create a WhatsApp group for quick communication and updates? *
3. How would you prefer to receive content for review and approval? (Link of our approval platform) *
4. Please provide access to the following platforms (if applicable): *
Website | Facebook | Instagram | YouTube Channel | Google Ads | Google My Business

2. Brand Identity

5. How would you describe the brand in three words? *
6. What’s your brand’s mission, origin story, or purpose? *
7. What emotions do you want your brand to evoke? *
8. Are there specific words or phrases that define your brand’s tone and voice? Can we use emojis in your brand communication? *
9. Are there any words or expressions we should avoid using? *
• Please attach or provide the link of your brandbook *
Attach 1: *
Maximum file size: 2 GB
Link: *

3. Business Details

10. Who is your ideal customer or target audience? *
11. Does your business sell to: *
12. What products or services do you offer? *
13. How can customers purchase from you? *
(e.g., WhatsApp, website, in person, sales page)
• Please attach or provide the link of your catalogue *
Attach 2: *
Maximum file size: 2 GB
Link: *

4. Social Media Goals & Involvement

14. What are your main goals for social media? *
(e.g., sales, visibility, engagement, lead generation)

5. Strategy & Competitive Analysis

15. What are the biggest opportunities your brand can take advantage of? *
16. Who are your main competitors? and what can we learn from your competitors’ social media presence? *
17. What are your brand’s strengths? *
(e.g., pricing, nationwide shipping, technical quality, niche expertise)

6. Content Preferences

18. What content pillars or themes should we focus on? *
19. Do you currently use any recurring content formats? (e.g., lives, Q&A, behind-the-scenes) *
• Please provide the link of available assets such as photos, videos, images and logo *

7. Influencers & References

20. Please provide the list of influencers, creators, or brand ambassadors you're currently collaborating with or would like us to consider for future campaigns? *
21. What kind of image or aesthetic do you feel best fits your brand? *
22. Do you have written or video testimonials from clients we can use in your content strategy? *